Imagine you’re at a party. In attendance are friends, family, co-workers, celebrities, and maybe even a politician or two. As you mingle with the crowd, you selectively share information with certain groups of people. For example you’d only want your friends to hear, “I drank too much last night, maybe I should call in sick,” not your boss or co-workers. On the other hand your friends don’t want to hear about your plan to optimize profits in the social media sector. Your conservative friends don’t want to hear your liberal rants on the budget, and your liberal friends don’t want to hear about your thoughts on Gay Marriage. At the same time you want to listen in on Brad Pitt’s conversation and even watch Obama work the room.
Facebook stinks when it comes to filtering your conversations. If you post photos of your kids playing Batman & Robin before bed, every “friend” sees it. Anyone who has been stopped in a hallway at work by someone and asked “Why haven't you accepted my friend request?” knows the limitations of Facebook. Google+ may have fixed a problem you didn’t even know you had.
Google+ Circles
With Google+ you create circles of people. As you post photos, comments, or links about the happenings in your life you can choose what content to share with which circle. You can add your mom to a family circle, your boss to a work circle, old high school friends to a circle, and your close friends to yet another. You can even add people to multiple circles. After all your cube-mate is a co-worker and a friend right?
Google+ Hangouts
Along with Circles, you also have a fun feature called Hangout. Back to the party idea, when you’re chatting with someone, it’s nice to have friends flutter in and out of your conversation. Imagine doing this online. With Hangout you simply start a video chat that people can join. You can designate certain circles, all of your circles, or even the public at large, a la chatroulette, up to ten people. This is great for meetings, book clubs, or just old friends reconnecting.
Google+ Followers
Forget about fan pages and like buttons, now you can use Sparks to track subjects, companies, just about anything, and it’ll show up in your Stream (Google’s version of a Facebook News Feed.) Using this feature is a lot like Trends on Twitter, but for the whole internet. Speaking of Twitter, you know how you can follow celebrities and politicians? With Google+ you can follow anyone you want, even without them adding you as a friend. So you can see what people share with the public and they won’t be limited to only 140 characters. I can’t wait to see what Ashton Kutcher does with this.
I rarely look at Facebook from my computer. I usually catch up in my friends’ updates while in line at Starbucks, or while watching TV on the couch. Google has built Google+ with the mobile user in mind. A couple features where this is really obvious is with Huddle and Instant Upload.
Google+ Huddles
Huddle is a feature I misunderstood at first. It’s like a chat room, and a group text all at once. On Facebook if I want to chat, it’s with everyone or one on one. But have you ever tried to coordinate a dinner with five or six people and then have a last minute change in venue? You could group text everyone, but if Tim wants greek food and Sally wants mexican, it quickly breaks down into having to call everyone, it’s not unlike herding cats. Huddle will let you create a simple chat room on the fly where everyone can text the group all at once. When you’re done the room is closed, nice and easy.
Google+ Instant Upload
Once you start using Instant Upload you’ll wonder how you ever lived without it. I take a lot of pictures with my phone. The process of taking the picture, then uploading it to Facebook is a pain. Google simply uploads every photo you take to a folder in your profile. Once it’s there you can choose who to share it with, if anyone.
I’m not ready to say Facebook is about to head down the Myspace path, but after spending sometime with Google+ I can easily see myself making the switch as my friends do. There is enough innovation here that when I switched back to Facebook after a couple of hours, I felt like I was in an older clunkier version of Google+. It seems I am not alone, being an invite only service at the moment certainly hasn’t hurt Google in any way. At the time of this writing over 10 million people have already signed up, and now that they are allowing users to send unlimited invites, it should clear 20 million by the time you read this.
Are you ready to take a look at Google+, but don’t want to buy an invite on Ebay? Send me a note at www.callnerds.com/andrea and I’ll invite you to the party.